Post-COVID consumer insights in wood furniture

Post-COVID consumer insights in wood furniture: How wood coatings create opportunities to grow sales and market share post-pandemic

Europe is one of the largest furniture markets in the world. However, high fragmentation and moderate growth could create issues across the value chain. Those issues could hinder market share growth for companies that don’t know the needs of the furniture market—a market poised for wood coatings growth. This webinar will highlight findings from new, post-COVID research on how European consumers make their furniture decisions. Among those insights are the market disruption the pandemic created and the new opportunities that exist in wood coatings. Researchers also looked into furniture sustainability preferences among European consumers and how wood coatings can capitalize on those. Learn about opportunities to address these consumer preferences.

This webinar is valuable for those in the wood coatings industry, including formulators and manufacturers dedicated to improving wood coating performance and ease of manufacture, and end users who need coatings to add value to their products. Target audience includes, but is not limited to, those in technical, marketing, sales, product management, procurement, and sustainability related roles.